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5 ways to repurpose content for conversion
Every marketer wants to put out engaging content that converts. Unfortunately, 51% of content marketers admit their biggest challenge is lack of time necessary to do just that. Enter, repurposed...
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40 tips for brilliant content marketing
Content marketing generates approximately three times as many leads as traditional marketing and costs 62% less, according to the following infographic by PageTraffic. But good content alone is never...
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7 Twitter secrets for social media marketing
Twitter is an ideal platform for marketers who want to build their brand and interact with people in their related industries. But in order to make it to the top of the Twitter heap, you’ll have to...
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How to harness the shortening human attention span
If it feels harder than ever to grab the attention of your audience, there’s good reason: the average human attention span has shrunk from 12 seconds to 8.25 seconds since the year 2000. That means our...
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How millennials consume news and social media
When it comes to consuming information and news, it’s no secret that social and mobile apps are the preferred channels du jour for the average millennial. But which channels are the most popular among...
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How emojis help marketers engage with consumers
Emojis have become an important part of the new digital language, and they’re not going anywhere soon (at least not until an equally adorable visual trend swoops in to replace them). According to the...
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Steal these tips from the best content marketers
When it comes to content marketing, quality always matters. Just ask Google. The granddaddy of search engines won’t pay a lick of attention to you if you’re not getting (a lot of) engagement, likes and...
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How to spend your social media marketing budget
According to the most recent CMO Survey, marketers are allocating more dollars to social media marketing than ever before. So much, in fact, that the organization predicts marketers will continue to...
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The anatomy of shareable content
There might not be a magic formula that guarantees your audience will share your content. But there are a few factors that will make sharing more likely, such as the level of entertainment or a...
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Where is your audience on social media?
To be successful at social media marketing, it’s critical you know where your audience is. You’ve also got to remain nimble on your feet since just as social media evolves, so, too, does your audience...
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